L Brands, Inc.
Attention investors who purchased shares of L Brands, Inc. between May 31, 2018 and November 19, 2018:
Rigrodsky & Long is investigating claims brought in a securities fraud class action complaint against L Brands, Inc. ("L Brands") concerning whether L Brands and certain of the Company's directors and/or officers made materially false and misleading statements and failed to disclose materially adverse facts during the period May 31, 2018 and November 19, 2018, inclusive (the "Class Period"), concerning L Brands' business, operations and prospects. These misrepresentations and omissions artificially inflated the price of L Brands' stock throughout the Class Period.
Rigrodsky & Long, P.A. announces that a complaint has been filed in the United States District Court for the Southern District of Ohio on behalf of all persons or entities that purchased the common stock of L Brands, Inc. (“L Brands” or the “Company”) (NYSE: LB) between May 31, 2018 and November 19, 2018, inclusive (the “Class Period”), alleging violations of the Securities Exchange Act of 1934 against the Company and certain of its officers (the “Complaint”).
If you purchased shares of L Brands during the Class Period, or purchased shares prior to the Class Period and still hold L Brands, and wish to discuss this action or have any questions concerning this notice or your rights or interests, please contact Seth D. Rigrodsky or Timothy J. MacFall at Rigrodsky & Long, P.A., 300 Delaware Avenue, Suite 1220, Wilmington, DE 19801, by telephone at (888) 969-4242, by e-mail at firstname.lastname@example.org, or at http://rigrodskylong.com/contact-us/.
The Complaint alleges that throughout the Class Period, defendants made materially false and misleading statements, and omitted materially adverse facts, about the Company’s business, operations and prospects. Specifically, the Complaint alleges that, prior to and during the Class Period, L Brands’ Victoria’s Secret and PINK businesses began to experience deteriorating operating performance due to, among other things, increased competition from new lingerie brands. In an attempt to drive sales and retain market share in the face of increasing competition, Victoria’s Secret and PINK engaged in heavy promotional activities by offering consumers large discounts and even giving items free of charge. While this marketing strategy helped to mitigate sales declines, it adversely impacted the Company’s profit margins and cash flows and had a deleterious impact on the Company’s liquidity. In response to questions from securities analysts about the sustainability of the Company’s dividends, defendants repeatedly stated that L Brands had sufficient cash flow and cash on hand to sustain its dividends and that the Company, “in its history, ha[d] never reduced the dividend.” As a result of defendants’ alleged false and misleading statements, the Company’s stock traded at artificially inflated prices during the Class Period.
According to the Complaint, on November 19, 2018, just weeks after defendants issued a series of false and misleading statements about the Company’s dividends, L Brands announced that it was cutting its dividend in half so that it could pay down existing debt.
On this news, shares of L Brands declined over 17%, closing at $28.43 per share on November 20, 2018, on heavy trading volume.
If you wish to serve as lead plaintiff, you must move the Court no later than September 23, 2019. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation. Any member of the proposed class may move the court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member.
Rigrodsky & Long, P.A., with offices in Delaware, New York, and California, has recovered hundreds of millions of dollars on behalf of investors and achieved substantial corporate governance reforms in numerous cases nationwide, including federal securities fraud actions, shareholder class actions, and shareholder derivative actions.
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